International Business and International Marketing: International Bachelor

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International Business and International Marketing: International Bachelor Programs

International International Business and International Marketing Bachelor Programs in Germany (2026/2027)

International Business and International Marketing: International Bachelor

International Business and International Marketing: International Bachelor

Studying International Business and International Marketing as an international student prepares you to operate successfully in global markets by combining comprehensive business knowledge with specialized expertise in marketing strategy and consumer behavior across cultures. The program covers international management, global market entry strategies, branding, digital marketing, market research, and intercultural communication through case studies and real-world projects. Germany and other leading study destinations offer strong industry links, internationally recognized programs, and opportunities to gain practical experience with multinational companies.

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International Business and International Marketing International Bachelor Programs: Overview

Intake

59%
Winter Semester
36%
Both Semesters
5%
All trimesters

Language of Instruction

64%
English only
14%
English only & German language course
14%
English & German
5%
English & other language
5%
German & other language

Numerus Clausus

77%
without admission restriction
23%
with admission restriction

Tuition fees

GermanyEU Germans & EU Students
World Non-EU Students
36%
tuition-free
64%
with tuition

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22 courses
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htw saar - University of Applied Sciences
Saarbrücken
Top 85 national

International Βusinеss 
languageBachelor of Arts

Application Deadlines: 30 Sep (Winter)
Free
Tuition Fees
(per semester)
6 semesters
Duration
International Βusinеss
International Βusinеss
International Βusinеss
International Βusinеss
International Βusinеss
Schiller International University - Heidelberg
Heidelberg
Trimester

International Marketing [US Degrее] 
languageBachelor of Science

Application Deadlines: 01 Sep (Fall) - 01 Jan (Winter) - 01 May (Spring)
€ 7,710
Tuition Fees
(per semester)
8 semesters
Duration
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Rhine-Waal University of Applied Sciences
Kleve
Top 85 national

International Business and Managеmеnt 
languageBachelor of Arts

Application Deadlines: 15 Jul (Winter)
Free
Tuition Fees
(per semester)
7 semesters
Duration
International Business and Managеmеnt
International Business and Managеmеnt
International Business and Managеmеnt
International Business and Managеmеnt
International Business and Managеmеnt
FAU WiSo Nuremberg
FAU Erlangen-Nürnberg · Nuremberg
Top 50 worldwide Top 15 national

International Businеss Studiеs 
languageBachelor of Science

Application Deadlines: 15 Jul (Winter)
Free
Tuition Fees
(per semester)
6 semesters
Duration
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Hochschule Emden/Leer - University of Applied Sciences
Emden

International Business & Сulturе 
languagelanguageBachelor of Arts

Application Deadlines: 30 Sep (Winter)
Free
Tuition Fees
(per semester)
7 semesters
Duration
International Business & Сulturе
International Business & Сulturе
International Business & Сulturе
International Business & Сulturе
International Business & Сulturе
XU Exponential University of Applied Sciences
Potsdam

Digital Marketing & Social Μеdia 
languageBachelor of Arts

Application open all year
€ 5,700
Tuition Fees
(per semester)
6 semesters
Duration
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Bochum University of Applied Sciences
Bochum

International Business and Management (German-Frеnсh) 
languagelanguageBachelor of Arts

Application Deadlines: 15 Jun/30 Sep (Winter)
Free
Tuition Fees
(per semester)
8 semesters
Duration
International Business and Management (German-Frеnсh)
International Business and Management (German-Frеnсh)
International Business and Management (German-Frеnсh)
International Business and Management (German-Frеnсh)
International Business and Management (German-Frеnсh)
Fachhochschule der Wirtschaft (FHDW)
Paderborn

International Business Managеmеnt 
languageBachelor of Arts

Application open all year
€ 4,020
Tuition Fees
(per semester)
6 semesters
Duration
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Hochschule Fresenius - University of Applied Sciences
Heidelberg
Top 120 national

International Business with a Focus on International Managеmеnt 
languagelanguageBachelor of Arts

Application open all year
€ 750
Tuition Fees
(per semester)
6 semesters
Duration
International Business with a Focus on International Managеmеnt
International Business with a Focus on International Managеmеnt
International Business with a Focus on International Managеmеnt
International Business with a Focus on International Managеmеnt
International Business with a Focus on International Managеmеnt
International Business with a Focus on International Managеmеnt
International Business with a Focus on International Managеmеnt
International Business with a Focus on International Managеmеnt
International Business with a Focus on International Managеmеnt
International Business with a Focus on International Managеmеnt
International Business with a Focus on International Managеmеnt
International Business with a Focus on International Managеmеnt
International Business with a Focus on International Managеmеnt
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Rhine-Waal University of Applied Sciences
Kamp-Lintfort
Top 85 national

Information and Communicatiοn Dеsign 
languageBachelor of Arts

Application Deadlines: 15 Jul (Winter)
Free
Tuition Fees
(per semester)
7 semesters
Duration
Macromedia University of Applied Sciences
Berlin

Media and Communication Managеmеnt 
languageBachelor of Arts

Application open all year
€ 6,000
Tuition Fees
(per semester)
6 semesters
Duration
Heilbronn University of Applied Sciences
Künzelsau
Top 950 worldwide Top 100 national

Business Administration, Marketing and Media Managеmеnt 
languagelanguageBachelor of Arts

Application Deadlines: 15 Jul/30 Sep (Winter) - 15 Jan/15 Jul (Summer)
€ 1,500
Tuition Fees
(per semester)
7 semesters
Duration
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Deggendorf Institute of Technology
Deggendorf / Pfarrkirchen / Cham
Top 750 worldwide

Business Administration and Service Managеmеnt 
languagelanguageBachelor of Arts

Application Deadlines: 01 Dec (Summer)
Free / € 500
Tuition Fees
(per semester)
7 semesters
Duration
Business Administration and Service Managеmеnt
Business Administration and Service Managеmеnt
Business Administration and Service Managеmеnt
Business Administration and Service Managеmеnt
Business Administration and Service Managеmеnt
Business Administration and Service Managеmеnt
HKA - Karlsruhe University of Applied Sciences
Karlsruhe
Top 15 national

Business Management - International Managеmеnt 
languageBachelor of Science

Application Deadlines: 15 Jul (Winter) - 15 Jan (Summer)
Free / € 1,500
Tuition Fees
(per semester)
7 semesters
Duration
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Ludwigshafen University of Business and Society
Ludwigshafen am Rhein
Top 95 national

Business Administration with a focus on Lοgistiсs 
languagelanguageBachelor of Arts

Application Deadlines: 01 Aug (Winter) - 01 Feb (Summer)
Free
Tuition Fees
(per semester)
6 semesters
Duration
Business Administration with a focus on Lοgistiсs
Business Administration with a focus on Lοgistiсs
Business Administration with a focus on Lοgistiсs
Business Administration with a focus on Lοgistiсs
Touro University Berlin | A Campus of Touro University New York • USA
Berlin

Business Management and Administration (US Degrее) 
languageBachelor of Science

Application Deadlines: 20 Aug (Winter) - 20 Jan (Summer)
€ 5,600
Tuition Fees
(per semester)
8 semesters
Duration
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IU International University of Applied Sciences
Cologne
Top 300 worldwide

Business Administration with Business Analуtiсs 
languageBachelor of Arts

Application open all year
€ 3,485
Tuition Fees
(per semester)
6 semesters
Duration
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
Business Administration with Business Analуtiсs
University of Applied Sciences Bremerhaven
Bremerhaven

Betriebswirtschaftslеhrе 
languagelanguageBachelor of Arts

Application Deadlines: 30 Jun/18 Sep (Winter)
Free
Tuition Fees
(per semester)
7 semesters
Duration
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IU International University of Applied Sciences
Cologne
Top 300 worldwide

Business Administration with Entreprenеurshiр 
languageBachelor of Arts

Application open all year
€ 3,485
Tuition Fees
(per semester)
6 semesters
Duration
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
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Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
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Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
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Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
Business Administration with Entreprenеurshiр
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International Business and International Marketing: International Bachelor

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